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The results of a global survey of thousands of people in early 2020 showed that 52% of U.S. vape users cited flavor as a criterion for whether or not to purchase a product. Other factors included brand recognition, price, ease of purchase, and appearance. Factors such as promotions and price reductions only accounted for 1%-16%.
It can be seen that flavor has become a key factor in determining the life and death of vape brands. The atomizer cartridge is a core component for vapes just like the heart. Good taste is inseparable from high-quality atomizers.
For this reason, IECIE has reconstructed the exhibition structure and created the IECIE International Electronic Atomization Supply Chain Industry Expo, which focuses on atomization technology. Promote electronic cigarette vaporization technology innovation, while expanding the depth of the upstream supply chain, expanding the electronic cigarette industry circle.
Today we will take stock of the brands of microporous ceramic atomizing cores.
The reason why ceramic atomizing core has become the core technology of electronic cigarettes is that it determines the fineness of the atomization of the tobacco oil and the high-quality taste reproduction to a certain extent, which directly determines the user’s experience.
Compared with traditional atomization methods, porous ceramics contain rich microporous vape OEM, and the special sintering process controls the porosity, so the aerosol particle size of the fog can be adjusted arbitrarily. This ceramic has a small thermal conductivity, low density, small specific heat capacity, etc., and because of its material properties, it makes the temperature field of the liquid in the atomization process more uniform, the atomization is more complete per unit of time, and the higher atomization efficiency brings a better experience to the user.
Since 2016, Maxwell, a subsidiary of Small International, has launched its core atomization technology brand FEELM and has continued to win patents and various awards: in 2018, FEELM’s black ceramic-coated atomizing core also won the Golden Leaf Award, a global award in the field of electronic atomization, and in one fell swoop in 2019, it was awarded the China Patent Award of Excellence. FEELM’s black ceramic-coated atomizing core has created an impenetrable patent moat for Smalls International.
Not only that, FEELM’s black ceramic-coated atomizer core technology has also become one of the strong business drivers for the first vape company, Smalls International. It has not only helped a series of brands such as RELX YUEKE, YUEZI, and MAGIC FLUTE to become leading brands in the domestic market, but also further increased FEELM’s revenue contribution to its parent company, SMOOR, and helped SMOOR International to firmly hold the top spot. Among the vape companies.
Of course, in addition to the world’s “King of Atomizer” FEELM, there are many excellent atomizer brands through patented technology to create their moat. Next, IECIE will take stock of those atomizer core companies.
Shenzhen has become a global vape industry base by exporting more than 95% of the world’s production of vapes and vape spare parts. In 2019, a total of 218 countries around the world purchased electronic cigarettes from China, with exports totaling 76.585 billion yuan. The United States is the largest market, accounting for 25.48% of the total, with an export value of 19.514 billion yuan, followed by Hong Kong with 21.43%, and Japan with 10.74%.
In the past three years, reloadable cigarette bombs have been favored by the market. Most of the refillable cigarette cartridges mainly use ceramic atomizing cores. As a result, the market demand for ceramic cores is growing, and the number of companies supplying ceramic cores is also increasing. But what can be done? There are less than ten companies that independently develop and produce atomizing cores. Next, we take stock of ceramic atomizing core brands. (In no particular order, only some of the atomizer core companies have made public product information)
Taking FEELM as an example, the equipment equipped with FEELM black ceramic coated atomizer core has been exported to many countries in Asia, Europe, America, Africa, Oceania, and other regions, with cumulative sales of 1 billion units. “China Core” has become the global industry benchmark for electronic atomization technology.
In October 2020, River Group’s new generation of printed ceramic heating technology – Purlava™ was officially launched globally. The new generation of ceramic heating element technology was named Purlava™. After more than 500 days of dedicated research and testing by R&D staff, and more than 20,000 repetitive analyses, by continuously optimizing the ceramic void scheme and heating trajectory design, the ceramic surface uniformly distributes 100 million micropores, which provides an oil area increase of 2.4 times the vape OEM, and an increase of 17% in the speed of oil conduction. Compared with the previous generations of atomization methods, there is a significant improvement in the liquid guide, liquid lock, taste, and atomization efficiency. In addition to this, the biggest highlight is the purity.
In September 2019, PolyMicro Group officially launched the μKERA™ brand, μ means tiny, and KERA is the abbreviation of the German word Keramik, meaning ceramic. μKERA adopts a new generation of micron-level technology processing platforms with independent intellectual property rights and food-grade high-performance inorganic non-metallic substrates to create a new microporous ceramic technology, which is dedicated to improving the atomization experience of traditional vapes.
Hacienda is one of the quality companies in the field of atomizer core that cannot be ignored. We supply more than 1.5 billion atomizer cores to the world every year, accounting for more than 50% of the total number of atomizer cores in the world. Our customers are located in more than 100 countries and regions around the world, directly or indirectly for the international four major tobacco companies, the domestic industry’s top ten brands, and thousands of small and medium-sized vapes to provide atomization components to customers.
While most of the ceramic cores in the current market use thick film printing technology, Huachengda has innovatively developed a product with inlay technology – AXE inlay mesh ceramic core. Huachengda self-invented inlay technology, inlaid metal mesh on the surface of the porous ceramic, not only increases the heating area but also more uniform heating. It is stronger than the ceramic core with thick film printing technology, and its service life is extended by 1.6 times.
In March 2020, the new ceramic atomizer core BCORE was born, adopting the “composite embedded” technology of Bodhi’s independent intellectual property rights. Unlike thick-film printing technology, the BCORE heating element adopts the “composite embedded” firing technology, which hides and embeds the heating element in the ceramic. In addition to the advantages of ordinary thick film ceramic heating elements, the resistance value is more stable, controllable, and precise. The heating element does not directly contact the tobacco oil, and the taste of the tobacco oil is further improved.
In September 2019, Jolyneon launched the ceramic core SILMO 3.0. After 800 days and nights of dedicated research, the new ceramic material used in SILMO 3.0 has reached the standard of strength, and the oil conduction and locking indexes are all better than the second-generation program. With the improvement of strength, the new ceramic can not only be pinless and solderless but also does not come into direct contact with the smoke oil, avoiding any source of contamination and achieving the ultimate purity. The heat generator can be batch-fired and cut consistently, allowing for automated mass production.
All major atomizing core brands have their advantages in ceramic material and heating element track design. To bring consumers a better atomization experience, atomization core products are constantly being iterated. In addition to the brands mentioned above, there are also several vape companies focusing on the research, development, and production of atomizing cores that will be present at the IECIE International Electronic Atomization Supply Chain Industry Expo!